‘Double Sher’ Brand dominates 50% of Mustard oil market in the North east region of India. The brand enjoys widespread popularity and often a disruption in supply shoots up the market price. This sought after brand commands a 3% premium over other brands in the 15 kg tin category over other brands and enjoys 5% additional margins in Retail packs.

Double Sher is flagship mustard oil brand of the company and contributes to high profitability of the company.

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